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C O L O U R K E 'Y

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on google

“A survey of 100 American business recruiters in 2006 revealed that four-fifths of them now resort to search engines when hiring new staff. More than a third admitted that they had rejected a candidate on the basis of unverified information that they found on the net.”
—
“ ...When I interviewed Tim Berners-Lee, the inventor of the worldwide web, for my last book, Cyburbia, he bemoaned the way in which Google’s PageRank system, and others that followed in its wake, are becoming increasingly skewed by search-engine "optimisation" firms. These buy up links from an open market to route traffic in the direction of their clients.”

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